Creator Playbook

Mastery Training

Apply as Creator

Mastery Training

Get a feel for the system before you apply. Learn the structure behind high-performing videos, see the formats that work, and check out creators doing it well.

Learn the structure behind high-performing videos, see the formats that work, and check out creators doing it well.

Preview the Training

This is the kind of training our creators get, the structure behind videos that actually perform.

This is the kind of training our creators get, the structure behind videos that actually perform.

Playlist · 31 videos

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What is Cantina?

1:02

2

Cantina Characters, ICP and Call to Action

2:02

3

Cantina Content Formats

3:49

4

Cantina Character Inspiration

1:46

5

Username and Bio Guidelines

0:48

6

How to Warm Up Your Accounts

1:06

7

Meet our Content Coach: Kimberly

1:35

8

Meet Our Content Coach B: Liza

1:34

9

Cantina Hooks Guidelines

2:32

10

Campaign Requirements

1:11

11

Captions and Hashtags Guidelines

1:00

12

Cantina CTA Guidelines

0:59

13

Video Props Guidelines

0:42

14

Video Lighting Tips

0:58

15

Viral Format Breakdown #1

1:03

16

How To Pace Videos For Virality

0:53

17

Rizz Content Formats

0:50

18

Viral Animal Formats

1:03

19

4 Hook Types That Work

1:29

20

3 Elements of Every Hook

1:12

21

How to Film Pattern Interruptions

0:49

22

Bulk Filming and Editing Strategy

0:48

23

CC Intro 1

2:42

24

CC Situations 2

1:58

25

CC Second Screen 3

1:56

26

CC Text Hooks 4

2:14

27

CC Bots 5

1:42

28

CC Payoff 6

1:12

29

CC Lighting 7

1:00

30

CC Music 8

1:03

31

CC Acting 9

1:24

Proven Content Formats

The formats that perform best on Cantina. Browse a few examples to see the style.

The formats that perform best on Cantina. Browse a few examples to see the style.

View Example Formats

Reference Creators

See what good looks like. Study how they hook attention, pace their videos, and keep people watching.

See what good looks like. Study how they hook attention, pace their videos, and keep people watching.

Apply to the Program

Apply to the Program