The Role

We publish sharp, data-backed breakdowns of what's driving growth across TikTok, Instagram Reels, and YouTube Shorts. Therefore, we need a writer who can turn data from TikTok, Reels, and Shorts into actionable insights, as well as uncover the format behind a trend or viral piece of content before it becomes saturated. Your job is to read the data, identify the strategy or formula behind it, and translate that into articles that give marketers and creators insights and clear signals to act on.

What You'll Do: 

Articles:

• Turn social media data (view counts, account data, ER, outlier score, etc) into finished articles.

• Analyze sets of viral videos and articulate the strategy behind them, including the hook, format, and patterns that make them work. Then write up your findings.

• Maintain a consistent voice, structure, and formatting system across every issue.

• Work with the research and design teams to package pieces for newsletters and social media.

• Support the research team by identifying and acknowledging emerging content early.

Content Reels: 

• Write publication-ready content briefs for social media, primarily Instagram and X.

• Review output and maintain a high standard of quality.

What we're looking for: 

• Someone who can write both social media content and article-based content.

• Native fluency in TikTok, Reels, and Shorts culture. You should already know who's blowing up and why.

• The ability to look at a dataset and explain why content worked, not just describe what happened.

• Strong structural instincts: hook, evidence, formula, verdict, in that order, every time.

• Clean writing that doesn't rely on AI-generated language.

• Native or near-native proficiency in written English.

How to apply

Apply, show us your cv and portfolio and our team will contact you.

What we offer

• Pay matching your level

• Fully remote, flexible hours

• Steady, high-volume ongoing work with room to grow