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How Twizl Generated 4.56M+ Views Across 70 Accounts Under 90 Days

A fandom-led network of 70 accounts that posted 5,263 videos in 90 days.

4.56M+

Views

5,263

Videos Posted

70

Accounts

42.6%

Views from Instagram

+63%

Oct Growth

4.56M+

Views

5,263

Videos Posted

70

Accounts

42.6%

Views from Instagram

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The Challenge

A multi-layered product had to be understood in seconds, by audiences scattered across different fandoms.

A product hard to explain

Entertainment, interactive storytelling and AI creation had to land in a few seconds of short-form video.

Scattered fandom communities

BookTok, fanfiction, anime, fantasy and mystery audiences couldn't be reached from a single account.

The Solution

Content was built inside the communities themselves, published at volume across four platforms.

70 accounts, four platforms

A distributed network published 5,263 short-form videos across Instagram, TikTok, YouTube and Facebook.

Fandom-led creative

Content was built around communities audiences already belonged to, not app-promotion formats.

Relatable story hooks

Familiar behaviours and emotions made the product feel personal rather than technical.

The Result

4.56M+

Views

Across four platforms over 90 days (August to November 2026).

5,263

Videos Posted

~58 videos/day across 70 active accounts.

70

Accounts

Fandom-led network spanning four platforms.

42.6%

Views from Instagram

IG led with 1.94M views; YouTube added 1.48M.

Social Engagements

Likes

121.5K

Shares

20K

Saves

20.6K

Comments

4K

Top Breakout Videos

@mikaylascozycorner
2014 year old me would have loved using this site 🥹 #booktok #bingewatch
179K Views
6.50K Likes

Why It Popped: Connected product discovery with a relatable BookTok audience and a strong sense of nostalgia. The simple curiosity-led caption encouraged viewers to explore the site, making this the campaign's strongest high-intent content example.

@mochigirlstories
I'm j grieving the show🥺 #anime #relateable #animefan #peak
153K Views
7.13K Likes

Why It Popped: Tapped into the emotional connection fans develop with their favorite shows. The relatable reaction created an easy point of connection for anime audiences.

@mochigirlstories
Creating my own stories to cope🫣 #romanceanime #anime #relateable #animefan
79.76K Views
8.98K Likes

Why It Popped: Made the idea of creating personal stories feel emotionally relatable rather than presenting it as a technical app feature. The creative angle resonated with anime and romance audiences.

@mochigirlstories
I'm gonna go cry w her🥺 #aot #anime #relateable #hange #banger
39.96K Views
6.67K Likes

Why It Popped: Used a familiar anime reference and an emotional reaction to connect with an established fandom, showing how specific fandom moments can create strong audience engagement.

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Industry

AI Entertainment App

Headquarters

Sacramento, CA, USA

Founded

2025

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Book a free consultation and we’ll map out a creator strategy built around your goals.

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