Art Director Ads Department

Masterhooks runs the ads department for high-growth AI and tech brands selling into the US market.

We're hiring an Art Director to join our production team full-time.

Your main job is to turn production briefs into clear storyboards and visual direction, so our editors and designers can see what the ad will look like before they start building it.

Most of what we sell is software. The product is a UI, a workflow, or a generated result, so a big part of this role is figuring out how to make that visible and easy to understand in the first few seconds of a short-form ad.

You'll own the visual direction across our output, working from production briefs and directing our Graphic Designer, Motion Graphic Designers, and UGC talent through storyboards and shot lists.

What You'll Be Doing

• Break down production briefs into storyboards: scene order, framing, key transitions, on-screen text placement, and the product moments each ad needs to land.

• Visualise SaaS and software products for short-form ads, deciding how to show the UI, the input to output flow, and the moment that sells the product.

• Direct the Graphic Designer on which assets each ad needs (UI mockups, fictional brand assets, key visuals) and the quality bar they need to hit.

• Write shot lists for our talking-head UGC ads, covering framing, gestures, and where screen recordings cut in.

• Run a tiered storyboard system: full storyboards for complex or new concepts, lighter frames for recurring formats, and templated shot lists for UGC.

• Build and maintain storyboard and shot list templates so the team can move fast without starting from scratch every time.

• Keep the visual direction consistent across a high volume of ads, so every piece feels like part of the same brand.

• Work with the Creative Lead and Creative Group Head so the visual direction stays aligned with the strategy behind each brief.

What We're Looking For

• Strong portfolio of storyboards, art direction, or visual concepts for SaaS, product demo, explainer, or software ads.

• Clear visual thinking. You can look at a text brief and quickly sketch out how it should play on screen.

• Solid understanding of motion graphics and short-form ad formats, so your storyboards are realistic to execute on tight timelines.

• Experience directing designers or working closely with motion and editing teams.

• Comfortable working at volume and building systems, not just one-off concepts.

• Strong proficiency in Figma. Photoshop, Illustrator, or similar is a plus.

• Reliable communication and good availability during our working hours.

Bonus If You Have

• Experience in performance ads or direct response creatives.

• Experience storyboarding UGC or talking-head content.

• Familiarity with AI image and video tools such as Higgsfield, Magnific, Flux, or similar.

• Understanding of how static frames translate into motion.

• Familiarity with ad libraries and creative research tools such as Foreplay.

Role Details