Copywriter / Ads Researcher Performance Marketing

About the role

We are looking for a Copywriter / Ads Researcher to research high-performing ads, identify winning hooks and creative angles, and turn audience insights into compelling ad copy and concepts.

You will work closely with the creative and performance marketing teams to develop, test, and optimize advertising content across paid social platforms.

This position is open to Junior and Senior level candidates, depending on experience, portfolio, and demonstrated capability.

Scope of work

Ads Research:

• Research high-performing ads across TikTok, Meta, Instagram, YouTube, and other advertising platforms.

• Analyze competitor ads, creative strategies, messaging, hooks, offers, CTAs, and positioning.

• Identify emerging trends, winning creative patterns, and new advertising opportunities.

• Conduct research on target audiences, customer pain points, desires, objections, and buying motivations.

• Study customer reviews, comments, forums, social media discussions, and other sources to uncover consumer insights.

• Build and maintain a database of relevant ads, creative concepts, hooks, angles, and messaging.

• Identify patterns across successful ads and translate findings into actionable creative recommendations.

Copywriting & Creative Development:

• Develop compelling hooks, headlines, opening lines, angles, CTAs, and ad copy.

• Turn research and customer insights into strong advertising concepts.

• Write copy for UGC ads, short-form video ads, paid social campaigns, landing pages, and other marketing materials.

• Develop multiple variations of copy and creative concepts for testing.

• Adapt messaging for different audiences, products, platforms, and campaign objectives.

• Work with UGC creators and video editors to communicate the intended messaging and creative direction.

• Continuously refine copy based on creative performance and campaign results.

Performance & Optimization:

• Review advertising performance and identify opportunities to improve messaging and creative direction.

• Use performance data to determine which hooks, angles, and messages are worth testing further.

• Turn winning concepts into new variations and scalable creative frameworks.

• Collaborate with the performance marketing team to align creative development with campaign objectives.

• Continuously test new messaging, concepts, and creative approaches.

Requirements

Junior Level:

• 2+ years of professional experience in copywriting, advertising, content strategy, creative research, performance marketing, or a related field.

• Demonstrated experience researching advertising creatives and consumer behavior.

• Strong copywriting skills with the ability to write clear, persuasive, and engaging advertising copy.

• Strong understanding of hooks, angles, storytelling, and direct-response principles.

• Strong research skills and ability to identify useful insights from large amounts of information.

• Understanding of social media advertising and short-form content.

• Excellent written and spoken English.

• Strong attention to detail and ability to organize research effectively.

• Ability to work independently while collaborating effectively with a remote creative team.

• Highly curious, proactive, coachable, and willing to continuously test and improve ideas.

• Portfolio or examples of relevant copywriting, advertising research, or creative work are required.

Senior Level:

• 5+ years of professional experience in copywriting, advertising, creative strategy, performance marketing, or a related field.

• Proven experience researching and developing performance-driven advertising concepts.

• Strong understanding of direct-response copywriting, consumer psychology, creative strategy, and conversion-focused messaging.

• Proven ability to identify winning advertising patterns and turn research into actionable creative strategies.

• Strong experience analyzing competitor advertising, audience insights, market trends, and creative performance.

• Demonstrated ability to develop strong hooks, angles, concepts, messaging frameworks, and CTAs.

• Experience using performance data to improve advertising copy and creative direction.

• Strong understanding of metrics such as CTR, CVR, CPA, CAC, ROAS, and conversion rate.

• Experience developing and scaling winning creative concepts through systematic testing.

• Excellent written and spoken English.

• Strong communication and collaboration skills.

• Ability to independently lead research and creative development projects.

• Portfolio demonstrating successful performance advertising, copywriting, creative strategy, or research work is required.

Nice to have

• Direct-response copywriting

• Performance advertising

• UGC advertising

• TikTok Ads

• Meta Ads

• DTC or e-commerce

• Creative strategy

• Competitor and market research

• Consumer psychology

• Ad library research

• A/B testing and creative testing

• Conversion-focused copywriting

• Experience working with UGC creators and creative production teams

• Experience working at a performance marketing agency, DTC brand, startup, or high-growth company